How To Optimize Online Videos For Search Engine Optimization

Online videos are, in comparison to an article, devoid of the common search engine optimization techniques that most webmasters take advantage of. You can't exactly target specific keywords with a video- or any at all- since search engines can't crawl a video's content.

But before you give up on online video marketing altogether, know that there is a light at the end of the tunnel. All you need is three things: creativity, a determined mindset, and the perseverance needed to succeed in online video marketing.

Why Market With Online Videos, Anyhow?

You're probably asking yourself why anyone would want to market with a video, if they don't carry the SEO benefit of a lengthy article. The simple answer: every forthcoming generation has an increasingly decreased attention span of the one before it. You'll notice that fewer and fewer Internet users prefer a good read over a flashy video that can achieve the same thing in less time and with more entertainment.

Online videos also offer a one on one perspective with the service or product that the video is in relation to. What strikes you as more compelling: a Super Bowl ad, or a billboard on the side of the road? Of course the Super Bowl ad would influence a decision more, as a direct result of the persuasion that comes from sound, movement, and of course those subliminal messages that commercial creators love to use.

So How Do I Optimize My Online Video For Search Engines?

To get your video out and about on the Internet, you'll have to follow some of the typical rules that normal content follows. The golden rule in this case: put as much content, keywords, and effort into each and every website that you can.

In our case we have less to work with, but this doesn't mean we are down and out. Add Title tags to the video, and make use of descriptions and comments as well. You'll notice that most online video sharing websites have areas where users can upload lengthy descriptions this is great for search engine crawlers! Comments also tend to add a little weight to websites, given that they are relevant and aren't spam comments.

But as most Google experts will tell you, great content isn't always the only thing you need to get ahead in rankings. To get noticed by Google you need backlinks which are simply links from other sites that point to a page on your website. Pointing these backlinks to a specific video will enable Google to both crawl and assign rank to your pages faster, and hopefully assign high rank as a result of good link building.

Final Thoughts on Video Marketing and Search Engine Optimization

Search engine optimization is a large business on the Internet, and it's no wonder that the services of big-name SEO companies are starting to pour out into video marketing. If you can get a tight grip on the next killer viral marketing video, investing in search engine optimization methods will multiply profits from the increase in visitors. And as visitors increase, so do sales of services or products.

But as we said earlier, one of the three things needed is perseverance. Don't be surprised if you don't get ranked highly on your first attempt. If all else fails, ask for a consulting company to quote your company on an SEO job and be prepared to watch the sales come in from the next big hit in attention-grabbing marketing.

Video marketing and video search optimization service.

The Revolutionary YouTube Explosion Online

What is it that really made YouTube different from other online video sharing websites?

It was the right site, at the right time. At a time when broadband internet is the norm and social networking was beginning to explode on the internet, YouTube gave users a new way to communicate. People now have an outlet for their creativity, any message they want to share, and a way to share information through video online. Combine that with the social networking sites like Myspace or Facebook -- that allow users to link to YouTube videos -- and YouTube is becoming a pioneer in the way people share information. For the first time, with a simple video camera, anyone can post videos of whatever they want for free.

Founded in 2005, YouTube quickly became one of the hottest sites on the internet. Today the site serves up over one hundred million videos a day. According to the research site HitWise, YouTube can claim over 46 percent of the entire online video market. Considering that site was started by three twenty something techies in Silicon Valley, and then sold to Google for $1.65 billion in late 2006, it is easy to see how the site has started a revolution in the world of online video.

Originally thought up as a video version of the website HotorNot (a pioneer in websites that allowed a user to upload content) YouTube's founders quickly realized that users were uploading whatever content they wanted. People were uploading videos and linking to them from their MySpace sites. YouTube piggybacked on the explosive growth of the social networking site to become the biggest online video site on the web today; MySpace continues to be the greatest source of hits for YouTube according to HitWise.

It was probably a number of factors, and smart decisions by it's founders that allowed YouTube such explosive growth. It was one of the first sites that allowed viewers to watch video from the site with no special software. The decision not to place ads before videos also contributed to the sites success. Probably the largest factor though was how easy the site is to use. A user can register, upload their videos, and it is so easy your grandmother could do it. The combination of the easy and edgy feel to the site fueled its growth to where it is today.

Today the site serves up 100 million videos to users worldwide each and every day. From simple messages uploaded by users to professionally produced videos, you can find almost anything on YouTube. Some users have found fame from their crazy antics in amateur skits. A couple of users have even garnered professional television contracts from their YouTube videos. The site really has become a phenomenon in the world of online video, and social networking.

It will be interesting to see how YouTube, and other sites like it, continue to change the way we communicate, the way we advertise, and mostly the way we share ourselves.

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Underdogs Chasing The Online Entertainment Titans

As a whole, online media has long been caught up in copyright infringements lawsuits with both the music and movie industries. With companies like DailyMotion making deals with traditional media companies, this may be the beginning of a change for online video. The reality of it is that the two media delivery systems had to come together eventually. Innovative ideas and new relationships between online media companies and traditional companies may just pave the road to future for online video. Just remember to watch a small French company, DailyMotion, as they help online video push towards the future.

If you mention the website YouTube, most people know immediately what you are talking about. Thus far, there really hasn't been much competition for the Google owned video giant. In the shadows of the giant, however, remains the second place video site. Lesser known in America until recently -- with innovative ideas and high quality video content, DailyMotion is forcing the larger video site to take a look.

At the time of this writing, DailyMotion receives approximately ten thousand new videos every day, and serves up 16 million page views everyday. Although 16 million pales in comparison to YouTubes 100 million videos served per day, DailyMotion has gained some Hollywood attention since it US debut earlier this year. That very attention from some big names in the entertainment industry may just lead DailyMotion's quest to be the number one video sharing site.

Although the smaller company does not have the clout that YouTube carries with Google's financial backing, Dailymotion is the first site of its type to sign on with a traditional television station. Before its U.S. launch Daily Motion video signed on with the French T.V. station TF1. The deal allowed the television station to play the best from DailyMotion and it allowed the website access to some of TF1's programming. It was the first deal of its type to mix online video with traditional television delivery.

Shortly after its U.S. launch DailyMotion signed on with RDF. The U.S. company sells programming to traditional television stations, and is best known for it's television series featuring Shaquille O'Neal. Together the two companies plan to come up with eight new programming concepts. They will share in the ad revenues from the concepts, and they plan to come up with new targeted ad campaigns to fit in with the programming. It is another pioneering deal in the world of online video. Along with the deal DailyMotion raised thirty four million in capital from a British investment firm.

DailyMotion very much still sits in the shadow of the giant, but with their innovative ideas and push towards growth, it may be interesting to watch as the up and coming company may just give YouTube a run for its money. The world of video sharing has been around for a while, but it in the past couple years with sites like YouTube and DailyMotion coming into play, the ideas have really taken off.

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Video Sharing Sites Other Than YouTube

Although the big sites may be attractive, sometimes the smaller ones can be a good choice too. Any of the sites previously talked about would be an excellent alternative for your video uploads. With sites like YouTube that receives a hundred million hits a day, it is easy for your video content to get lost in huge number of daily uploads. Smaller sites sometimes offer better viewer-ship since your recently uploaded video stays in the list longer.

Almost anyone you talk to has an idea of what YouTube is. DailyMotion is another site that most tech savvy people know by name. They are the big players in the world of online video sharing. With the explosive growth that site like YouTube have fueled when it comes to video, other sites are popping up that allow for video sharing. This article will take a look at some of those other sites.

If you like the look and feel of sites like YouTube and Dailymotion there are two others that also allow for the same type of video uploads. Sharkle is one site that follows along the same lines as the video giants. The site has an easy to use interface and makes it easy to create communities with people you know to share your videos. Sharkle also has some interesting features such as their ad mixer and contests.

The other, YouTube-like site that I will talk about today is SelfCastTv. The site is listed as beta, but it does have a nice clean interface and an interesting way of organizing the user's videos. The channel feature on SelfCastTv makes it easy to categorize your videos. It also makes it easier to find the types of videos you like to watch. Either site can be a great choice if your new to the world of online video, because with a smaller user base your videos don't get lost in the mix.

If blogging is more along the lines of what you like to do there are two other video sites that cater more to video bloggers. Flukiest is one of the best video blogging sites. More than video blogging it is really a social networking site. Flukiest is the first social networking site that caters to people who want an easy way to share photos or video. ZippyVideos is another website that focuses as much on community as it does video.

The site seems to be the smallest of the websites that we have talked about so far, but small sometimes has it's advantages too. If you tend to use online video as your way of journaling or blogging one of the community focused sites can be an excellent choice.

The other two sites worth mentioning are Vmix and ShortBrainTV. Vmix, although it has some features like those found on the other sites listed here, tends to cater more to a business audience. They do have user submitted video, but their focus is on business solutions. That isn't surprising really, since Vmix was started by some of the big names in the media industy. ShortBrainTV (formerly known as bliptv) caters to the creative types. ShortBrain is a collection of online amateur and professionally produced short movies and animations. Whatever your tastes or intentions, there are a lot of great sites on the internet for those wanting to share their videos.

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